Related (on this site): Install & Use worldfootballR worldfootballR Guide Sports Analytics with R NFL Analytics with R Tennis Analytics with R Boxing Analytics with R Bayesian Sports Analytics (Book/Product) Contents Setup Get match data Feature engineering Model 1: Poisson goals (baseline) Model 2: Dixon–Coles adjustment (improves low scores) From scorelines …

Short practical advice on ad measurement:

Don’t optimize for CTR alone — The paper shows clicks are a poor proxy for conversions. Across many campaigns, targeting models built on clicks perform no better than random guessing at identifying who…

A un año de la publicación del artículo sobre Open REDATAM, reflexiono sobre el proceso de publicación, la recepción de los usuarios, la revisión en rOpenSci y los desafíos técnicos y personales.